The Zanui 16/17 Collection of sofas and armchairs have arrived! We sat down with Zanui’s Senior Buyer, Stina Eriksson, to get an exclusive behind-the-scenes look into the work and inspiration behind this luxurious range.
A collection that looks this good takes a lot of work. We’re getting the low-down on the design inspiration that brings us this remarkable range – and who better to sit down with than Zanui’s Senior Buyer, Stina Eriksson.
Sit tight as Stina gives us an insight on travelling overseas to manufacturers, handy tips and tricks for buying online, and her personal favourite sofa pick too…
How would you say this collection compares to Zanui’s previous years?
We’re introducing some new and exciting designs and fabrics this season that we haven’t seen in the range before. Some of the stand-out features would be the black metal frame on the Angelica pieces and the wooden detailing on the Vick sofas.
We also love the stitching on the Scarlette sofa and armchair – it’s all about the details this season!
Another great addition is the new Venga sofas. This is a classic design with square-shaped arms that comes in a larger size that gives you a more luxurious feel.
We’ve also expanded on some of the bestselling designs from our current range. This season you’ll see a new fabric option for our lovely Maja. The new fabric is a soft, almost felt-like polyester that gives a more subtle, modern take on one of our favourite designs.
What kind of style does this Zanui collection cater for?
The Zanui sofa collection definitely has that Scandinavian feel to it with some retro and also contemporary influences.
We wanted to create a range with a modern take on timeless designs that can be incorporated in any home and we really hope everyone will be able to find a design to fall in love with!
What colour palettes and types of material are the focus of this collection?
We’ve kept the range very classic and relaxed in terms of colour with the majority of the range being available in different greys or charcoal shades. We’ve used a range of fabrics to create different textures and depths to the designs rather than using a lot of colour and patterns.
The feature in these pieces is the detailing (stitches, materials and textures) rather than pops of colours and we want to give customers the option to change the look and feel of their space by adding their favourite cushions, rugs and wall art to set the mood.
How do you go about picking new designs for Zanui?
We introduce new ranges twice a year, a spring collection that usually arrives in the beginning of September and an autumn range that goes live in February/March. We work closely with our factories to design and produce beautiful pieces with high-quality finishes.
There is a lot of research and planning behind each collection and as the Senior Buyer I get to go overseas for the furniture trade fairs for inspiration, and also get the chance to meet up with our manufacturers, working together to make sure our vision and designs become reality.
I’m actually on my way to Shanghai this weekend to visit the trade fairs and to source and develop our latest designs for the next season. I can’t wait to see it all come together!
Which new addition is your favourite and why?
I personally love the new Angelica 2 Seater Sofa in Light Grey. It’s very different from what we’ve previously done and I just love this light fabric paired with the black contrast of the frame.
It’s a smaller sofa that works perfectly in an apartment, smaller living room or in an office reception area. I think it would work really well with a minimalist look together with a monochrome colour palette.
What tip can you give for people looking to buy Zanui furniture online?
We know how important it is to provide good quality images to make it possible for customers to visualise the products in their homes, especially when they can’t touch and feel the items.
So we work very hard to create high-quality images of different angles and details of the furniture as well as showing the products in lifestyle environments to make purchase decisions easier.
If you’re unsure of the size of the piece you are looking to buy online, it’s always a good idea to measure out the furniture with tape on the floor to give you a better idea of how it will fit in your space.
We also have fabric swatches available for all our Zanui sofas and armchairs from the new collection. So if you want a closer look and to see if the colour matches your space, please contact our customer service team who can happily post you the swatch samples.
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Hero image: Angelica 2 Seater Sofa, Dark Grey, available online at Zanui.