Americanflat – Wall Art With a Difference

AF feature

Americanflat founder Giorgio Piccoli is something of a Robin Hood type. He’s bringing art to the people! And with a curated collection of over 3000 pieces, you’re positively spoilt for choice. 

Giorgio Piccoli has always had an eye for art. But it was a move to NYC for work that laid the foundations for Americanflat. Desperate to decorate his new digs, this one-time financial guru hit a wall. Spying pieces in galleries and art fairs, he was increasingly frustrated by their high price point.

Giorgio saw a niche in the market – artwork that was accessible to all, from young single renters to new home owners. He refused to believe the myth that art had to be expensive to be good. And so, in 2011, at the age of 27, Giorgio took his final bonus cheque from JPMorgan and invested it in a wall art start-up. Americanflat was spawned.

Start-up, hey? We know a thing or two about that!


From left: Starry Night Over The Rhone Print Art, Pretoria South Africa Skyline Print Art, Every Sometimes Print Art, and Camera Print Art from Americanflat

His first customers were his friends and his mum. (Bless!) But today Americanflat is a global phenomenon in wall décor. With design, manufacturing and distribution capabilities across five continents, they offer an extensive range of en-vogue and innovative wall art.

Their mission? To deliver premium quality artwork at affordable prices. The key to their success? Involvement. Americanflat hand-select their artists, curating a collection of 3000+ unique pieces.

From left: Detroit Michigan Anderson Design Travel Print Art, Hawaii Print Art, Disco Print Art, and Coffee Brew Master Print Art from Americanflat

Working with a community of over 40 artists in more than 20 countries, their style spectrum stays broad. There’s something to suit all aesthetics. Whether you love cute kitten and puppy pics, whimsical illustrations, motivational quotes or vintage travel poster art, you’ll find something to suit your needs.


From left: Jungle Skull Print Art, Cherries Print Art, Home Taping Print Art and Contented Constance Print Art from Americanflat

The abstract and map ranges are ideal for commercial spaces or modish homes. There’s a range of designs and hues to pique or soften your aesthetic. If vibrant contemporary colours are your bag, this travel art range packs a statement.

Looking to deck out your seaside retreat or just simply to inspire tranquil ambience? These soothing coastal-chic artworks exude a relaxed elegance.

From left: The Jackal Print Art, Green Cross Journey Bright Print Art, Debonair Print Art, and Time Traveller Retro Print Art from Americanflat

Dress up your cafe and home with quirky quotes: But First Coffee gets us. Also, Do Less More and Be So Good They Can’t Ignore You. That last one’s courtesy of Steve Martin. 😉

From left: Float Away Print Art, In the Studio Print Art, Paris 4 Print Art, and Falling Stars Print Art from Americanflat

For those in love with the Parisienne look, there are luxe pieces working with an on-trend metallic palette. From nature-inspired to uber-mod typography and chic messaging…  Whatever your bent, Americanflat allows you to decorate your home to reflect your own personal style.

From left: Jimi Hendrix Print Art, Because Our Love Print Art, Kurt Cobain Print Art and More Issues Than Vogue Print Art from Americanflat

We love the super-cute children’s fairytale-inspired range in a sophisticated palette to suit the rest of your home. These artworks translate the titles and themes of the books into elegantly simple and inspired artworks.

From left: Linen Coral Print Art, Elephants Print Art, Geometric Heart In Yellow Print Art, and Retro Fan Print Art from Americanflat

The Ugly Duckling, Beauty and the Beast, Chicken Little and the Princess Pea Print Artworks are just a few of our favourites but we could go on!

Ah for the love of walls! Have a look-see. You won’t be disappointed!

From left: Cat Headphone 2 Print Art, Island 2 Print Art, Skyscraper 4 Print Art, Dog Bucket Print Art from Americanflat

Featured artworks: Twiggy Print Art, Deck Print Art and Geisha Print Art from Americanflat.

Kay is a feature, blog and copywriter. She collects empty jam jars, academic degrees and tawdry dreams in the hopes of turning them into something useful someday. Her work has been published in ACP magazines, ABC fiction, Overland, Brittle Star, Seizure, trade publications and online forums. Her creative writing has won several awards.